
Content in an age of crisis
A site for Alpha Grid, a FT content agency, to transform their internal reports into an engaging, story-driven digital experience. Starting with custom illustrations, an editorial art direction and copy structure, we designed a single long-scroll page where insights unfold through scroll-triggered reveals. Layered animated SVGs, moving clouds, dynamic key figures and a shifting colour scheme were used to making the data memorable and fun to explore.


- Web design & development: Ellie Anthony
- Creative Director: Samuel Moppett
- Illustration: Ryan Todd
- Executive Producer: Elyena de Goguel
- Motion: Mia T & Rob Smith
Credits
Development
Sveltekit, GSAP, Sass